No Church in the Wild, Les Miserables, and the aestheticization of unrest

Hey, two things came out today. First, Jay-Z and Kanye's music video, No Church in the Wild, directed by Romain Gavras (he's done some videos for MIA, in case you don't recognize the name). Here's that:



Second, there's the first trailer for Tom Hooper's film adaptation of Les Miserables, starring Russel Crowe, Hugh Jackman, and Anne Hathaway. So here's that:



Okay, take a deep breath.

Why mention these two in the same blog post? Because they both aestheticize the SHIT out of social hardship and unrest. Let's take a moment to think about that.

Gavras's video is like a slow-motion ballet of civil violence, juxtaposing the restless aggression of youth against the faceless defensive belligerence of institutions of authority. There array of images evokes a whole spread of emotions, like a shotgun blast of provocation. There are strains of noble solidarity, disaffected coolness, and pure nihilism; only the cops seem to have a consistent, legible characterization, which is: anonymous, inhuman, the true representatives of the empty, reactionary rule of law.

There's no explicit revolutionary message here, but in the sweeping, mythic presentation of these young rioters, it's hard not to read some glorification. There are probably a lot of people (the vast majority, perhaps) in the activist community that would find this a gross misrepresentation of their ethos. On the other hand, these scenes are becoming more common at protests, both on the international stage (the IMF protests in particular) and in certain isolated incidents of pure chaos (i.e. the 2011 England riots).

The Les Miserables trailer is based on a much more stable groundwork of source material, though it's a few generations removed from the actual unrest depicted in the narrative. Victor Hugo adapted by Schonberg, now adapted by Hooper -- from the outset, there's a seriousness of purpose here that it's hard to find in the Gavras video.

Still, this trailer is cutting us with the same blade as the rap video above. There's a striking abundance of images of suffering -- Cosette glancing back over her shoulder in terror, and later, Anne Hathaway as Fantine, crying desperately in close-up. For a trailer, it's surprisingly heavy, and you might be tempted to recoil from it, especially if you're in a public place.

When it comes to fictional depictions of violence, anguish, redemptive fantasies, etc, the fact that they're entirely invented provides a shield, allowing the viewer to be affected in a sort of suspended-disbelief isolation chamber. But for these two media artifacts, that chamber is porous, because however fictional and stylized they may be, these are clearly referencing both historical precedents and current events. Without going into a thesis-length analysis, I can only offer a shallow thought: this media packaging probably presents a double-edged sword to the viewer: one edge being awareness, the other being consumption and desensitization.

But as long as we're thinking of the grand narratives of human history, the social breakdowns, the frayed edges of civilization, we should take a moment to consider the continuing unrest and suppression in Syria, which is gradually intensifying, under our noses. Would that we could take this violent drama and tragedy -- which is all too real, and becoming more so every day -- and contain it within the harmless confines of a highly-stylized short film.

Kanye West's Runaway, post 3: Who is this guy?

This is my final post about Kanye's recent music video opus Runaway. You can go to the first post to see the video and check out some other blogs' reactions; the second post discusses some precedents for this type of narrative music video treatment.

You got the story on where this fits in... today, I'll talk more about what sets it apart. And I want to start with the opinion of one of its commentators, The House Next Door's Oscar Moralde.

Moralde gets one particular thing right -- like many music videos, this short film stands on the virtue of its individual moments. The extended ballet sequence was particularly visually effective, I think, as the dance itself was beautiful. It was an interesting creative decision: this is the moment when the debutante dinner is watching Kanye the most closely. Thus, this moment represents the spectacle of Kanye's act, and in the middle of an orgy of spectacle, he chooses something restrained and expressive to draw the audience's gaze. And he doesn't half-ass it... it's about 10 minutes long, at the exact center of the 30-minute video. I love the sequence, and I love its contrast with Kanye's persona.

Is it all too grand? Is it all too cheesy? I think this is what some of the commentators think, but this isn't a paradigm that demands great restraint. After all, the "art film" pretense is just a gloss -- this film is made with a musical sensibility, rather than a cinematic one. Where the fine arts of cinema and theater are always looking for new stories to tell and fresh, transgressive ways of telling them, music is more cyclical. In the pop music worlds (rock, rap, country) we don't criticize artists for writing yet another song about love, or another self-praise anthem backed by ironic retro samples. And we have a good deal of tolerance for high drama in music, to the point of celebrating some truly epic melodramatic songs (The Killers and Guns n Roses, I'm looking at you guys). These tolerances bleed over into the world of music video, as well... we appreciate and celebrate lots of music videos weighed down with high drama, repeating the same cyclical structures: performance, abstract, story, performance.

Convention has its place, and the the "cliches" of Kanye's short film are fairly purchased by its musical nature. Just listen to the songs: "Can we get much higher?" ... "Turn up the lights in here baby" ... "Lost in the World." In the music, the self-importance, the epic drama, is a part of the package, and it's not only tolerable... it's necessary. This is where the video is rooted. This is why the project fits together.

Certainly, this video opus is excessive, but it's also very authentic. Kanye put himself into his video piece, including all his self-importance, his feeling of isolation, and his ambivalence about his industry patrons. He also acknowledges that he's kind of a ridiculous centerpiece for a sweeping drama... Oscar Moralde may interpret his lines as simply bad, but for me, they worked great as humorous asides in a very self-important work of art. When his neighbor at the dinner asks if he realizes his companion is a bird, he says, stupidly and drolly, "I never noticed that."

This little clip of dialogue is turned into a strange moment of discomfort and recognition when the patronizing neighbor makes a xenophobic remark. The cheesiness of this moment is mitigated by the awkward line that precedes it, which has already brought some levity to the moment. The recognition of injustice doesn't manifest as shock or heroic indignation, so much as a tiny crack in Kanye's total obliviousness. This makes him a strange character, an idiot-savant center of attention who doesn't fully understand what he's bringing to the table (so to speak).

You can claim he just looks stupid because he's actually stupid, but I don't really buy this. "Felliniesque" is certainly an overstatement, but the guy is shrewd, and he presumably knows what messages he is sending. Seen in this light, his character is a sort of hip-hop Forrest Gump, and his lines, like "First rule in this world, baby: don't pay attention to anything you see in the news" represent intentionally simple-minded wisdom. Life is like a box of chocolates, baby.

This kind of sounds like his Twitter personality, too. He's got GW Bush's pithyness and Joe Biden's tact. And he knows this. "Let's have a toast to the douchebags" is as much a self-criticism as a snipe at his peers.

This self-criticism is part of the general tone that makes this video unique. It may be decked with the trappings and ostentation of big-money hip-hop videos (the Michael Jackson parade! Jesus!), but Kanye's character isn't exactly a hard-ass baller. He's got a cool car and a nice crib, but rather than counting his bitches, he's falling in hopeless, almost adolescent love. Rather than taking over the party, he's asking whether he even wants to be a part of it.

Now, this is on top of the rather uncontroversial "central metaphor" of the film, which is that the phoenix represents Kanye's career, which is being reborn from its own ashes. Now, everybody kind of takes that metaphor for granted, because it's so easy to sum up, as I just did. But if you actually look into it, it's not so simple. The 2009 VMA's were Kanye's Taylor-Swift-boat, but is he equating this process with crashing down into a cesspool of critics, in anticipation of rising up again to return to his fame? Considering the video is about love and loss within this transitional period, and that Kanye himself appears as a companion and a guide through this "lower world," I don't think this metaphor is so cut-and-dry. There's a sense of alienation and uncertainty to the phoenix's predicament, but not a sense of failure or trial-by-fire. In fact, she seems to approach her situation with hope, and with some measured joy. You could say the metaphor is underdeveloped, or you could say it's loose and ambiguous... but it's not so simplistic that you can wave it away as below consideration.

Part of the mixed message, I feel, is that Kanye actually appreciated being lost and dismissed as an artist (now, it's arguable whether this was ever really true, but we'll play along). On Earth, where the phoenix is exiled, there's all sorts of pettiness and sniping and unfulfilled promises... but there's also hope for love, some excellent dancers, fireworks, and the epic paper mache heads of music legends. And Phoenix, when she finally leaves, doesn't seem triumphant or ecstatic to return to her place in the heavens. Indeed, she seems to be tortured by mixed feelings, knowing that she's leaving behind a sad Kanye. And Kanye himself knows that, however broken he found his career to be, his challenges after a "renewal" will probably be all the more stressful (mo' money, you know the story).

There has always been a bit of adolescence and a bit of vulnerability to Kanye, even at his moments of purest arrogance. All of these things come across in Runaway. It may be audacious, self-centered, and grossly over-the-top... but I'd like to give Kanye my props, knowing that he's an artist who will try some crazy shit when it suits him. This is who he is. Hear, hear.

Kanye West's Runaway, post 2: Man, you referenced the wrong history

This is my second post on Kanye West's recent music video epic, Runaway. In the first post, I discussed the general story framework, and the critics' reactions. I also linked to the video, so click through to see it. Tomorrow, I'll talk about some interesting thematic elements that make this a unique media artifact.

Today: where this project fits into recent mass media history.

Kanye is a big star, and he knows how to make headlines. Just recently, he got a pop music meditation written about him by Taylor Swift and performed at the VMA's, and no matter how you judge that, it's proof that he's made an impression. His Twitter account is followed madly for its insight and comic touch. He's had a funny relationship with SNL, leading to an interesting performance on the show recently. At this point, he's in danger of overexposure. But he's not the first guy to take over the mass media for a while... and his most recent output, that batshit insane music video, is not the first project of its kind, either.

The House Next Door mentions Michael Jackson, who did this sort of thing from time to time. Of course, the MJ line in the song and the paper mache MJ in one of the scenes is a reference to Jacko, who was the progenitor of this narrative-montage format. In terms of message, Runaway is a far cry from Moonwalker, which was strictly a hero fantasy with no sense of irony or self-criticism at all. However, in tone and scale, Runaway strongly resembles the object of comparison, and given how few such projects have really come together, I think this comparison works to Kanye's credit.

This video also strongly reminds me of Madonna's historic Like a Prayer. It's partly the color palette and the thematic ambition; it's partly because of the image of a mythical figure coming to life as an object of desire, and because of the use of classical performers as a backdrop to a pop performance. Madonna was also exploring her own media condition as a theme. Her piece was shorter and much more focused; Kanye is ready to say something about everything. Again, I see this as an asset.

I'm sorry if it just sounded like I said Jesus is a myth, by the way. I meant "mythical" in scope and cultural influence.

There are a couple more notable resonances between these two videos. As with Madonna's black Jesus, Kanye includes a racial theme, where the female protagonist appears to be of mixed race. Kanye also references white oppression in the form of a child in a Klan hood -- a reference that Madonna shares in her controversial video. However, unlike Madonna's video, Kanye doesn't come across as making an activist statement: many of the black characters are the wealthy exploiters, in a clear shot at the big money of hip-hop. It's never clear, along racial lines, who perpetrates the oppression.

Madonna and Kanye also both use the female body as an element of the spectacle, with lots of cleavage in both cases. Obviously this is for different thematic purposes: Madonna's liberated sexuality was transgressive, a feminist response to the controlling power of conservative media, reinforced by her relationship with the black character. By contrast, Kanye's media environment is not conservative, and his use of the female form isn't exactly taboo-breaking at this point; in his case, the almost nude model is garbed in a fashion designer's fantasy of divine wings. Kanye is celebrating the permissiveness and spectacle of his media, using this powerful and remote female presence as a symbol of innocence and desire. Make of this what you will -- it probably deserves a few words from a good feminist critic.

Of course, there's almost a touch of Lady Gaga in her fashionable excess, isn't there? Gaga, who's been mixing narrative and fashion for a few media cycles now, and who is notably influenced by Bjork. The phoenix (non)-costume is reminiscent of Bjork's iconic swan dress from the 2001 VMA's. The phoenix is Runaway's nod to the fashion world, which goes hand in hand with hip-hop and with the global media spectacle as it evolves.

How about another one? As I've written about Runaway, I've realized it also feels like Guns n' Roses' epic rock and roll videos, like November Rain, from back in 1992. Again, it's the themes: love and loss, the return to oblivion as a signal of redemption. It's also some of the techniques. Like Axl Rose, Kanye performs his piece on a piano before a captivated audience; like Slash, he then stands on that piano to deliver the climax.

The context here -- Madonna, MJ, GnR -- demonstrates one of the notable quirks about Kanye: he has the sensibility of a rock music video artist, even as he has the sense of irony and "arrogance" (read: self-praise) of the hip-hop artists who inform his sound. Apparently, when he talked about this video, he talked about it being "Felliniesque," which is a little silly. Hype Williams probably doesn't know who Fellini is. But Italian art cinema just wasn't quite the right context for this project ("Them Italians sure know how to make what the ________s want").

A better context would have been this history of epic music videos, that don't subscribe to the same standards of subtlety and taste. It may have a lot of ideas and references spinning around in there, but this is not intended to play out like literature. It's all about the spectacle, like those giants of the form: Jackson, Madonna, Bjork, Axl and Slash. And watching the videos above, I think Kanye's intense, ostentatious approach is going to prove an asset in the long run.

Luckily, despite all the nostalgia, there's also something here that's uniquely Kanye. I'll cover that tomorrow, when I discuss this particular video's subtexts.

Kanye West's Runaway, post 1: Not terribly well-received

I happened to catch Kanye's new music-video-cum-short-film opus Runaway on Vimeo the night it came out. I didn't even realize it would be a phenomenon. I think I was lucky in this regard -- I didn't have to see it so much as a media artifact of fame and arrogance, as just a video project, as with everything I see randomly on the Vimeo front page. But now the blog responses have started coming in, and I feel compelled to provide my own bit of discussion.

It's a mythic hip-hop saga of a playah (Kanye, who may or may not be playing himself) who runs across a fallen Phoenix, descended like an angel in a ball of fire. They go through the standard stewardship ritual, where he introduces her to the world in its beauty and tragedy, by way of some baroque music video set-pieces. Of course, he falls in love with her, and then (in the oldest tragic love-story trick in the book) has to let her go.

If you've got a free 30 minutes, watch it below:



First, I ran across the reaction from Monika Bartyzel at Cinematical, to which I responded: what? Your only reaction was to be totally sarcastic and unsympathetic? Haven't you ever seen a music video? Un-subtle symbolism is not a crime against sensibility... it's just a guy going crazy with the expressive tools at his disposal. Surrealism was no less blatant; neo-realism wasn't much more opaque about its deeper implications. If you insist on sputtering vitriol, please give it some substance!

Second, the reaction from Oscar Moralde at The House Next Door. This one is less hostile -- still delivered with an undertone of condescension, but it makes concessions to the imagery and the ambition. His initial problem seems to be that the video is arrogant and self-aggrandizing, and that it's got the sensibility of a film student. I submit that these complaints aren't that serious, either... rappers are generally expected to be adept in the art of self-praise, and cultural reference is one of their stocks in trade. And perhaps he's not exactly a mature, restrained filmmaker, but don't a lot of artists make their best work in their student period? Wouldn't you rather have the ambition of a student who's preoccupied with great works of art, rather than the routine of a rap video with no interest in showing anything but bling and bitches and booty, or (in the case of early gangsta rap) a bunch of dudes engaged in a pot-smoking rager?

[EDIT: I re-read Moralde's piece, and it's much more well-rounded than I give it credit for. He actually does discover some beauty and noble purpose in the video, and honestly, along with his criticism, his take is probably even more balanced than my own. So thanks for that, Oscar -- just wanted to put it out there.]

Okay, so needless to say, I don't buy these criticisms. In fact, I rarely buy criticisms without some sympathetic acknowledgment of what the artist was trying to do, or what makes their vision unique. And in Kanye's case, we have a guy aligned with the rap scene (complete with help from Hype Williams) but who wants to capture an epic tableaux of love, passionate, and self-destruction. It's got the pomp and circumstance and self-importance of the rap game, which is one of Kanye's essential themes, but it's also got a consciousness of myth and the universal human story.

In my next couple posts on the topic, I'll talk about two things: tomorrow, visual precedents for this kind of treatment; Wednesday, the oddities of theme and character that make this video uniquely Kanye.

Rock and Roll Done Right: Nostalgia with Chris Cunningham and Courtney Love

I had almost forgotten my old tastes in music before I ran across the two videos I saw last week, minor but strangely poignant clips from creative minds that I greatly respect. I had forgotten what it feels like to look into the cultural slipstream and see how history flows through us, from the past into the future. And I had mostly forgotten about Chris Cunningham and Courtney Love, before these two videos turned up and reminded me how interesting they always were.

The first one was Chris Cunningham's beautiful, subdued, abstract visual piece, exhibited this past month at the MoMa. It's called New York is Killing Me, and it's an audio-visual remix of a song by Gil-Scott Heron. The original was a multi-channel work, shown on three screens simultaneously (must have been a hell of an experience). It's bluesy, and dark gritty ambient, and for some reason, I feel like the bastard child of those forms is some sort of rock and fucking roll, a kindred spirit to Joy Division. You can see a clip at Cunningham's website.

Now, this is a pretty chilled-out clip for Chris. He's famous for the ferocious, cerebral insanity of Come to Daddy and Rubber Johnny, the kind of work that makes you grit your teeth. New York is Killing Me is more of a meditation, reflecting the broader, more cunning nature of urban oppression. Gone is the twitchy, glitchy effects work, replaced with a steady hand and an eye for juxtaposition and composition. This is about the landscape, without and within the mind.

The other one, posted later in the week at The House Next Door, is a little Courtney Love moment, among her more photogenic: she sings Lady Gaga's Bad Romance to a tiny crowd in what looks like the back room of a bar. Take a look:



There are so many evocative elements and undercurrents in this video. It all adds up to something strangely beautiful in its nostalgic sincerity. Courtney is part of a whole lineage (arguably its Godmother) of female rock stars cum publicity monsters, succeeded by people like Amy Winehouse and Lady Gaga. Between Love and Winehouse, we seem to have adapted to bad behavior enough that we could laugh at Amy, whereas we tended to sneer at Courtney... and with Gaga, we have come to see outlandish public appearances as a sort of performance art. I support this. Lady Gaga is great at what she does.

But here, Courtney is not being an inane fuck-up, which is what she's arguably most famous for. Instead, she's exhibiting those things that made us appreciate her (or forgive her). She's not puking or getting naked -- she's performing a song by the new Mad Diva, obviously not completely knowing it (reminiscent of Johnny Rotten and Sid Vicious), but ready to share it with the crowd she's part of. She was unstable, but this wasn't what made her great... what made her great was her work with Hole, her razor-sharp, well-written albums and studio tracks, and her general unwillingness to compromise anything about herself. Here, after Joaquin Phoenix self-destructs for show, we get a performance by the real shit, the model train-wreck.

And doesn't she look like she's having the time of her life, singing her ambivalently sarcastic tribute? When Courtney stands up and gets a ripple of love from the crowd, it's a quietly epic moment. It feels like she's bearing her soul, in the same strange, private way that Cunningham seems to be doing in his MoMa piece. These are rock and roll icons with their accolades stripped away, so we can see why they're so untouchable: because they love this shit, and they're 100% sincere about it.

There's something else about these short films: both of them remind me of New York City. The open, endless urban sprawl, interlaced with subterranean rhythms, is an essential part of the texture of Cunningham's video. Now, I know Courtney's video was shot in Paris, but it still has that sweaty, claustrophilic, center-of-the-universe sense that you get from the back room of a bar in a big city, whether it's the Givenchy Party or the Knitting Factory. So the face of the city is reflected in the faces of these artists, which is why it's such a great idea to put the right kinds of visuals with your aural stimulation.

I can watch these a bunch more times, and turn the sound up as high as it goes, and it empties me out and leaves me feeling raw and monolithic. It's good to know that Chris Cunningham is still realigning the audio-visual forces of rock and roll, and it's great to be reminded that Courtney Love's presence screams and echoes in the history of crazy bitch rock and roll. But these little intellectualizations are ultimately irrelevant... the real point is to feel the blood pumping through these media artifacts, drowning out the anesthetized world.

Gaga's new video for Alejandro: an unfulfilled cultural event

Seeing Gaga’s video for Alejandro, and reading some blog reactions, has gotten me thinking about Media again. Specifically, it’s gotten me thinking about how the transition to on-demand, easy-access, Internet-based mass media has changed the way we relate to artists and their products. Because I think Gaga’s approach to video-making is struggling against a climate that’s not favorable to it, even though she seems to embrace the very paradigm that’s oppressing her.

Gaga’s approach is epic, sensational, landmark-seeking, and stage-stealing. Alejandro was preceded by a lot of hype and anticipation, and the payoff is there: the video is shameless, sensational, and totally committed to its vision. Lady Gaga is constructing herself as the purveyor of the big premiere, the major media event, with all the attendant decadence of insane staging and lighting, outlandish costumes, spectacle, glamour, and publicity. Her premieres and awards show appearances are things that want to be noteworthy, given a chance to attract crowds and incite editorial reaction, and they deserve a date and time, a “first showing,” if you will, when the whole world gets to see something authentic at the moment it actually happens. This isn’t about Live or Pre-Recorded… it’s about having a true premiere, where her work is pinned to a particular historical moment.

In the age of YouTube, this is getting very difficult to do.

I think there’s a demonstrable progression from movies to television to Internet media. It’s a progression of accessibility (the carrot at the end of the stick, keeping the change going) and of specificity, a slide from the historical to the immediate; it’s about having your content whenever you need it, and about making every place “the right place” and every time “the right time.” Meanwhile, it’s rapidly taking the bite out of the concept of the “big event.” This is a progression that’s good for talent and bad for cultural gatekeeping; it’s a transition from market-based flow control to truly conversational, democratic media.

Film inherited something from the world of live entertainment: the idea of the “premiere,” which was dependent on a time (the release date) and a place (the theater or auditorium). Mystique still surrounds the big Hollywood premieres, which is why Cannes totally dominated film blogging last month, but the red carpet romance feels a bit nostalgic these days. Those beautiful dresses and photo sessions are Hollywood’s tribute to its own golden age, but it’s being infiltrated: important filmmakers are claiming they’re not going to do press screenings, and films are appearing illegally online before they can muster up a big opening. Hollywood used to be desperate to start conversations; now, conversation is so ubiquitous, they’re struggling for control in the face of it.

Television was the first step back from this “opening night” paradigm. With broadcast TV, there’s still a “big night,” but there’s no special place to go… you can get the premiere dropped right into your living room. Nonetheless, the premiere is still an event on television, because it’s still a one-to-many information flow, from the distributors to the consumers. Nielsen Ratings have replaced the Box Office Take, but the role still gets to be filled, because everyone who wants to see the premiere gets to do so at the same time. There’s still a long-lasting ripple that radiates from an on-screen premiere, reaching entertainment magazines and water cooler conversations the next day. The importance of the event is still absolutely apparent: how long are people talking about it? Will they remember the date and time? Can they say they were there, in their living rooms, at the moment the first episode was shown?

This was also the birthplace of the music video, which was able to participate in some of the cultural conventions of the television premiere. The great music videos – Video Killed the Radio Star, Michael Jackson’s Remember the Time – were able to reach the status of cultural events with their first screenings, and they’re still remembered for “rocking the world” (or whatever). But it seems that music videos have abandoned this prime-time philosophy in favor of the higher volumes of the Internet. They probably reach a LOT more people at once, and they can create a massive, albeit very short-lived, amount of buzz. However, they’ve lost something in the process: they’ve lost the historicity that television premieres gave them, the ability to be marked as cultural events that people related to certain times, places, and moments in their lives.

Music videos moved their premieres to the Internet, and this has had a profound effect. With some exceptions, streaming videos are viewed at small resolutions (standard or less) on high-resolution screens, which makes them look very small. They can be accessed whenever, in any free scheduling gap, and easily forgotten about. Further, they’re now tied to a hyper-accelerated news cycle driven by the manic world of blogging and reposting and status messages. As Joe Reid points out, they now create a flash of discourse that spends all its energy and gets old almost immediately. And for such a small video, watched over a lunch break, why would you expend any more effort than that anyway?

I think Gaga’s sense of spectacle deserves a much bigger space than YouTube provides. I mean, don’t get me wrong… you can get a ton of buzz out of an Internet premiere. That recent Mortal Kombat video did a pretty fantastic job of generating conversation. Even so, it’s such a saturated medium that it’s hard to stay relevant for more than five seconds – and a video like Alejandro isn’t just an isolated meme. The Lady Gaga groove was already carved out by Bad Romance and Telephone, and a video like Alejandro will drain away much quicker because of these precursors.

This “size of the screen” thing may seem pretty silly, because the digital world seems to have decided that it can watch movies on its computer, or its iPod, or whatever. But don’t underestimate how much this affects our perception of the media. On a larger screen, any work of media will seem to go slower and take on greater importance, even aside from the fact that it’ll be less disrupted by distractions. And Alejandro was made for a big screen, even more so than its predecessors… it takes place in a vast, empty, black interior, defined by its scale, and the dance sequences have fewer jarring close-ups than the previous videos, so the video ends up depending on the on-screen gesture and movement itself. The stomping boots and isolated noises within the empty, echoing space really beg for an immersive viewing environment. At least the player on YouTube has a black background… it’s a small step in the right direction.

But wouldn't this look better on a television screen in a living room, at the very least? I know those old TV's weren't HD, back in the time of Thriller and Black or White, but they certainly got the job done, and "premiere" really meant something. As much as the Internet has tried to undercut Broadcast television, TV is still capable of turning something into a cultural event, as evidenced by final episodes like Lost and American Idol, and major awards shows like those MTV Movie Awards. Premieres themselves may be flagging, but it's been a while since I knew of anything that generated the buzz of that final Lost episode. Seeing Alejandro on the television screen for the first time ever, with its intense stomping and graphic, shocking sexual dance moves -- it would bring out the real power of the video, its power to inspire shock and awe, at least for the duration of the next commercial break. It could be attached to another cultural event, like an awards show... at this point, that might be required for it to seem relevant.

But even better, wouldn't it be great if Alejandro could premiere on a HUGE screen, in a dark theater, before a major film release? Pixar has done a decent job of premiering awesome shorts before its motion pictures, but these are never really promoted... I think Gaga's media apparatus could make a music video premiere seem almost as important as the movie it was attached to, and sometimes more so, if they picked the right film studio to work with. Where would it have been appropriate? Maybe before a movie like Inception, or before Tarantino's next film; maybe before Splice, or a uniquely buzzworthy flick like Cloverfield or Paranormal Activity. If it premiered in this context, Alejandro could have made a truly resounding cultural impact, with that goose-stepping, BDSM insanity, that lengthy Madonna tribute, and those elements of concept and narrative hiding in the cracks of all the sensationalism.

This all leaves the question that I can't answer: does this make Lady Gaga an anachronism of a previous media generation, when the cultural event was truly alive? Or is she the artist of a future that needs this kind of epic spectacle to return? We'll have to wait and see, I guess.